PUT A FACE ON IT For decades children have plastered their faces on ties, mugs, plates and other useless paraphernalia to give to their devoted dads on Father’s Day. This year, to more appropriately celebrate the holiday, Moxy Creative and Everyguyed have joined forces to turn the tradition on its head and put famous dads’ faces on beer cans e.g. Home Simpson, Fred Flinstone and Papa Smurf. Next step: Commemorative Smirnoff Ices with Celebrity Bro-Dads
IOU PROJECT TAKES PRODUCT TRANSPARENCY TO THE NEXT LEVEL European fashion company incorporates QR codes into their textiles that tell the story of each product, from the weaves in India to the hands of their consumers. As concerns with sustainability and fair trade become more prevalent and companies like TOM’s and Warby Parker become more successful, fashion companies are quickly learning the product-story is half the sell and using tech to tell it.
FIGHTING FOR STORE SPACE? THEN CREATE YOUR OWN In order to promote his new science fiction novel Martian Summer sci-fi writer and ad-man Andrew Kessler created his own pop-up bookstore Ed’s Martian Books. In the spirit of the indie self-publishing model made possible by amazon and apple, Kessler finds an innovative way to rail against the industry stronghold on high-priced shelf space placements at chains like Barnes & Noble or Borders. Che would be proud.
ALL PROM. ALL THE TIME. Tasked with promoting Tiza.com’s prom dresses this spring season, sassy twenty-somethings Mallory Blair and Bianca Caampued at Small Girls PR decided to wear 30 prom dresses for 30 days. Armed with tulle, taffeta and sheer determination the social media savvy duo recorded their experience at TakeMetotheProm.com. Molly Ringwald doesn’t have anything on these two.
SIDEWALK FUNDRAISING JUST GOT CUTER AND SIGNIFICANTLY LESS AWKWARD Donation-requesting robots DON-8r and Dona perform neat tricks in exchange for pennies. Online cause collectors like Facebook and Kickstarter have made digital intermediaries commonplace in the world of fundraising, displacing clipboard-toting college kids in favor of virtual fundraisers. These sweet bots take it to the next level, with charming tricks and twirls that their desktop-bound counterparts can’t compete with.
UPGRADE YOUR DRAB DESKTOP WALLPAPER WITH YOUR FAVORITE IKEA EXPEDIT Hungarian ad agency Laboratory Ideas created an app for IKEA that transforms users’ desktops into digital shelving units. That’s right type As - get excited. Organize your modern-day junk drawer with an assortment of brightly colored baskets and portfolios. Warning: Like the furniture, the Ikea e-folder is DIY so you have to appropriate your folders to the containers solo. In other words you will slog through hours of complicated instructions and lose all hope in your intellectual capability…but your desktop will be so pretty!
Mar 11Mar 11
SF AD MAN CREATES A WEBSITE TO FIND A WIFE. With too many hours at work and a string of bad luck with online dating sites, 40-year-old Chas McFeely took his dating destiny into his own hands. A consummate creative, Chas came up with an campaign for himself with the site hookchasup.com. The premise is simple: find Chas a wife and get $10,000 in cold, hard (or in this case, mushy, romantic) cash. The first dating site with exactly one user and projected 100% success rate. So unlock your inner yenta, stop creating okcupid profiles for single friends and send their name to Chas so we can make some money..er find Chas a wife